Simplicity scales
The most resilient systems are the ones you can explain in a sentence. Complexity is a debt. I build for clarity first, performance second.
I started by breaking things apart to understand how they worked. I never really stopped — I just got better at rebuilding them into something that matters.
Give a curious kid a device and he'll break it. Give him the pieces and he'll build something that didn't exist before.
I grew up in Tunis with my nose in science fiction novels and my hands inside whatever electronic device I could get hold of. Not to destroy — to understand. That compulsion to dissect, rebuild, and improve has been the thread running through every chapter of my career.
The most resilient systems are the ones you can explain in a sentence. Complexity is a debt. I build for clarity first, performance second.
Every product decision runs through one filter: does this make someone's life genuinely easier? Metrics follow empathy, not the other way around.
I moved from operator to builder to leader by taking ownership before anyone gave it to me. That is the only reliable path to impact.
Working with journalists on the ground in Tunisia taught me: the best insights come from proximity, not distance.
Syla is a serverless eSIM sales platform — making international connectivity seamless for travelers, remote workers, and global businesses. Built on Firebase, FlutterFlow and GCP with multi-role authentication, third-party API integrations, and real-time analytics dashboards.
We believe the future of mobile doesn't run on physical SIMs. We're building the infrastructure layer that makes that transition invisible.
Every city I've visited, every event I've attended — written as philosophy. Not travel guides. Meditations on how humans move, gather, trust, and create meaning in shared space.
On the phenomenology of Tunis's old city: how a thousand years of layered commerce shaped the way Tunisians navigate trust, time, and the stranger at the gate.
→ read essayDoha is a philosophical thought experiment in concrete. What happens when a society decides to compress centuries of organic growth into decades?
→ read essayThe square in Marrakech has functioned as a gathering protocol for centuries. It predates the internet's promise of connection by a thousand years and does it better.
→ read essayFull posts available — click any card to read.
Like an Age of Empires map — territory revealed only by presence. Each country unlocked by setting foot there. The fog lifts one trip at a time.
When I'm not shipping code — chasing light through a lens, lifting heavy things, and losing myself in imagined futures.